Thanks to Liesbeth den Toom for pointing me in the direction of the permalink for Trendwatching. They've got an interesting site up and this month's newsletter highlighted "Tryvertising". The idea: "Give me free stuff and if I like it, I'll keep using it." Sure, we've gotten little packets of shampoo in the mail, but did you know that there are some hotels that will let you drive around in a Maybach for free? I hope this catches on, because I'm all about free stuff. That's how I got hooked on Fresh Direct. They had this free $50 of groceries offer and I'm all about food, so it was a can't miss. Now, I don't think I've bought groceries in a regular supermarket more than twice. The other day, I ordered mangos. No mangos in Gristides... at least nothing that looked like a mango anyway. We used to do the same thing at GM when people tried to sell us data services or research. The message: Get us hooked! Not enough companies are doing that.
I invest in seed and pre-seed NYC startups at Brooklyn Bridge Ventures. Native Brooklynite, 11x triathlete, 2x 70.3, 4x marathoner, softball player, hockey goalie. Check out my This Week in Startups interview or check out my bio here. Also, this is me SEOing myself by linking to Charlie O'Donnell, and Charlie O'Donnell and more Charlie O'Donnell. PR people, do not pitch me to cover your story, as this is my personal blog. I'm not a journalist.