Administrative Control: Didn't anyone ever hear of Enterprise 2.0?
Yammer is Twitter for corporations, but people don't need or want corporate control over their twittering.
"Anyone with a corporate email can sign up and follow other people in their company. But if a company wants to claim its users, and gain administrative control over them, they will have to pay. Its a brilliant business model."
Yammer Takes Top Prize At TechCrunch50
I don't know about you, but I don't exactly want a corporate IT department controling my communication apps. Plus, doesn't this sort of sound like racketeering? It's not like Get Satisfaction, where companies may pay one day to participate and get data. No, companies will pay to "gain administrative control"... ie shut it down/make it no fun, kill the community. If I'm placing my bets, I'd lean towards companies becoming more open and participatory, teaching employees how to behave in public and seeing the ROI from that involvement, not locking them up more.
Didn't we try this with instant messaging, and didn't IT departments just concede victory to AIM and let everyone put AIM on their desktop? Sure, it came with that silly disclaimer IM, but people wanted the same apps they used at home to be available at work. Add on the fact that Twitter is on mobile via SMS and will soon go live again on IM, and there's simply no way companies can block usage.
Companies may in fact wind up signing up for this, but I can't imagine that many employees would really want to us it.
Big corporate, please keep your filthy hands off my 140 characters!
A Quote For Today
I've posted this before, but it's really all I want to say about this...
Empire State Building at dusk, originally uploaded by pinhole.
"I would give the greatest sunset in the world for one sight of New York's skyline. Particularly when one can't see the details. Just the shapes. The shapes and the thought that made them. The sky over New York and the will of man made visible. What other religion do we need? And then people tell me about pilgrimages to some dank pesthole in a jungle where they go to do homage to a crumbling temple, to a leering stone monster with a pot belly, created by some leprous savage. Is it beauty and genius they want to see? Do they seek a sense of the sublime? Let them come to New York, stand on the shore of the Hudson, look and kneel. When I see the city from my window - no, I don't feel how small I am - but I feel that if a war came to threaten this, I would throw myself into space, over the city, and protect these buildings with my body." - Ayn Rand, The Fountainhead
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Do you need a receipt?
I just bought a Vitamin Water in Grand Central. What are the chances that I'm ever going to need to return this, or prove that I was in Grand Central at 7:45AM today?
I also got one when I used my credit card to pay for my Metro North Ticket. Some people check their credit card receipts against their bill at the end of every month. I don't know a lot about ticket kiosks but I'm pretty sure that whatever transaction processing system they have, it's always going to print the same number it on the receipt that it charged on my card. Plus, if I ever really needed to prove a transaction, that record is on my card...in the cloud somewhere.
Either way, if your time is worth anything whatsover, I'm betting that extensive physical receipt tracking has a negative ROI attached to it.
Plus, how many millions of pounds of paper and ink are we throwing away every year in receipts we don't need? That's what I always think about when I get receipts. I've never in my life used a receipt for anything. I charge most of what I buy on my credit card and pay it off right away (or at least used to before I started a company) and so I have a record in the cloud of my purchases. Could I have been mischarged here and there? Probably, but it might have also been in my favor, so I doubt it amounts to much. I've got better things to worry about.
With all the green things we're supposed to be worried about, who's solving this wasted receipt problem? How about a first step that says that no one gives you a receipt unless you specifically ask for it? Weren't they supposed to be doing that at restaurants with water to conserve? Let's conserve paper and ink and do away with this relic of our analog past.
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Comment of the day: "Starting a Business..."
You have a good point and I believe that this is part of a much bigger problem. Silicon Valley is like a big light bulb, and it attracts a lot of startups who come here to live the dream just to get burned in the end. Starting a business is not about meeting with VCs or belonging to a TechCrunch or Demo club, it is about getting customers to pay you for the value you bring to them. I see a lot of CEOs here in the Silicon Valley who don't seem to realize this. They want to play the competitive game of getting funded, telling the right story to an investor and getting a check from them is validation. But who's to say that the investor really knows better? Or the Techcrunch or Demo selection team for that matter?
Nothing beats market validation, and paying customers as a proof...
Originally posted as a comment by mdangear on This is going to be BIG! using Disqus.
If your marketing strategy relies on being at TechCrunch 50 or Demo, you've already failed
Is it me or does the west coast technology scene resemble something of a car accident?
Who's in? Who's out? Who gets an unfair look at coverage? Who charges for what?
Among all that catfighting and negativity, how is anyone supposed to get their startup taken seriously?
A VC asked me the other day if I was thinking about participating in TechCrunch 50 and I nearly laughed out loud.
I respect Jason Calacanis and Mike Arrington for their ability to self-promote, but remember, its self promotion that's their specialty, not the promotion of others. Once again, the big news coming out of TechCrunch 50 isn't the companies--we don't even know who they are yet--it's the promoters.
Let's get it straight. No company has ever been made or broken on TechCrunch, and the idea that Mike has been called a "kingmaker" is laughable. If he was a kingmaker, he would have taken the $5 million he had to build Edgio, and made himself a startup king.
Instead, he found out that there's no substitute for a great product and great marketing. That's what makes or breaks companies. If you've built something really great, you need to systematically find your target audience and get them using it, and build in the product features that make it easy to spread. For most startups, the crowd at TechCrunch50 and Demo isn't anything close to the userbase most of these companies are looking to get.
In fact, if you're participating in anything that has an embargo attached to it, you're wasting valuable opportunities to get in front of reporters when there aren't dozens of other companies all trying to launch at the same time. You can say that TechCrunch 50 has no cost, unlike Demo, but there's a real cost to it. Time is money to entrepreneurs, and if you're not allowed to talk to reporters, and each day you burn more of your own or your angels money, participating in this conference is costing you real money.
That's another reason why I'm happy to be building my company here on the east coast, where we don't let all this startup stuff get to our heads, because our egos are kept in check by the enormity of other industries around us. When you're big in tech in the Valley, you're huge. When you're big in tech in NYC, you've still got a ways to go, and for a hungry entrepreneur, that's a much healthier place to be.
Whitney Hess for 2008 Information Architecture Institute board of directors
"I believe I can help to grow our community, evolve the purpose of the organization, strengthen our partnerships with related organizations, and evangelize our vision to the greater population. I bring a fresh perspective and want to challenge some of the preconceived notions about what’s possible in this community. We’re at the tipping point of going mainstream and need to prepare for the influx of new professionals to come. I want to help make it happen."
- Whitney Hess
Whitney is super-committed to building community and I'm a big fan of her professional approach. If you are an IAI member, please consider giving her your vote.
I came here to tell you how it's going to begin.
It's almost as if they were writing for Obama in a message to the Republicans:
"I know you're out there. I can feel you now. I know that you're afraid... you're afraid of us. You're afraid of change. I don't know the future. I didn't come here to tell you how this is going to end. I came here to tell you how it's going to begin. I'm going to hang up this phone, and then I'm going to show these people what you don't want them to see. I'm going to show them a world without you. A world without rules and controls, without borders or boundaries. A world where anything is possible. Where we go from there is a choice I leave to you." - Neo, The Matrix
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This is a really special video ad from Meetup
Don't they have awards for this stuff? It should get one. It's part of the Unplug your friends campaign.
Consuming my friends
The other day, someone asked on the nextNY list who my "must read" blogs where.
I went to my feedreader and noticed something interesting. By almost a 2:1 margin, the people whose blogs I read are people I know. By and large, they were either blogs of friends, or blogs of professional contacts I had interacted with extensively either online or offline.
So my blog list is really just a list of people I know. I read very few people just because I feel like I have to read them, and those that used to be in that category I've since tried to meet, if nothing more than just saying hi at a conference and e-mailing.
To me, that makes a lot more sense, because blogs, at their heart, are really made out of people. They're a social technology, and if you're not socializing as part of your blog reading, as the lolcats say, "ur doin it wrong." When you read a blog and never comment, never e-mail the author on the side, don't show up to the same meetups and conferences, you're basically treating blogs a passive, non-interactive mainstream media--and really missing out on a lot of potential.
If you're reading this blog and not commenting, I can't see how you're really getting that much value, to be honest. You could read about social media and tech stuff anywhere--but you can't get ME anywhere, and I'm just a comment, e-mail, or Plugoo message away. (Can't say enough about that widget... my mom messages me almost everyday through it.)
The desire to consume and publish content to and from a small group of closely connected people is something tech types always underestimate. Web 2.0 fanboys often know very little about the dynamics of places like LiveJournal, where an intensely loyal and close-knit community often shared with just 3 or 4 people on average--and there are a lot more LJers than there are Scobles of the world. I've said it before, but most people don't want to broadcast to the world and be the most popular, nor do they want more content from people they don't know--they want relevance, and a sense of authentic community, which tends to be smaller. That's also why Tumblr is taking off. If you think it's just another blogging tool, you're not seeing the people connections in between.
At the end of the day, I just don't have the time to hear about everything in the world... but I need to make time to hear about what's going on in my friends' lives, and also to use them as a filter for content. They are a filter not because we like the same stuff, but because their content meets the most important criteria of them all:
"Stuff someone I care about is likely to talk to me about soon..."
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Details, details
What are they making a big deal of this for? I mean, it's not like she'll be a 72 year old cancer survivor's heartbeat away from the presidency...
"...the questions swirling around Ms. Palin... brought anxiety to Republicans who worried that Democrats would use the selection of Ms. Palin to question Mr. McCains judgment and his ability to make crucial decisions."
Disclosures on Palin Raise Questions on Vetting Process - NYTimes.com