So here's the first thing that jumps out at you about the new Taurus--It doesn't look like a Taurus. That's probably a good thing in this case, especially in the back. I never liked the back of the Taurus either in the mid 90's or the more recent, less boxy back. This back is like a better version of one of the recent takes on the Mercury Cougar. Still, with my Mustang, it's clear that it's a Mustang. With a Taurus, if it's constantly changing, will that hurt the brand recognition? What's a Taurus supposed to look like?
I invest in seed and pre-seed NYC startups at Brooklyn Bridge Ventures. Native Brooklynite, 11x triathlete, 2x 70.3, 4x marathoner, softball player, hockey goalie. Check out my This Week in Startups interview or check out my bio here. Also, this is me SEOing myself by linking to Charlie O'Donnell, and Charlie O'Donnell and more Charlie O'Donnell. PR people, do not pitch me to cover your story, as this is my personal blog. I'm not a journalist.