Archives
Navigation
Follow

This blog represents my own views, not those of my employer, Brooklyn Bridge Ventures.

Do not pitch me a story or book review for me to write about. This is my personal blog. For more info on that, see this post.

 

Subscribe by Email


Preview | Powered by FeedBlitz

 

Want to meet? 

Request a meeting by clicking this calendar...

If you'd like to pitch your startup to me, there's no such thing as too early to talk. Drop me a line at charlie@brooklynbridge.vc or see if I want to meet in person at http://meetme.so/ceonyc.

 

 

 

 

Community

Everything is Broken

I feel behind in my posting over the weekend because of the "Spite Monkey."   

The Spite Monkey is a irratating little critter who messes up your life in little annoying ways for his own personal amusement.  Over the weekend, the Spite Monkey once again knocked out the cable internet connection to my whole building, and also delayed the installation of an amp to fix the problem.  I can't even threaten Time Warner to jump for DSL b/c I don't have a land line and having one just for DSL is more expensive, PLUS I left DSL because the service was even worse.

After that, he crashed the hard drive on my work laptop, leaving it in FUBAR status.  Unfortunately, my San Fran pics were on there (which was stupid on my part), but FORTUNATELY, I had uploaded my San Fran pics to Snapfish.  You know, it kind of bugs me that I have to pay to get the hi-res images back, but, to be honest, I think this episode really underscores the need for some kind of online storage for photos.  Snapfish will charge me 10 bucks to get a photo CD of 50 pics if I really want it and, to be honest, that's a better deal than paying for some kind of monthly file storage.  I just like the option value of keeping all my stuff on my own drives.  I thought maybe I would burn them to CDs, but then what if my apartment goes up in flames.  (Perish the thought, but stuff like that happens, you know.) 

I'm also thinking of scanning up a whole bunch of old letters, etc and uploading those to Snapfish.  I have a love letter that my girlfriend from 8th grade wrote to me.  You can't replace that kind of sappiness.  Yes, truly, some document/photo archiving is in order.   

The good thing is that GM was able to get me back up in running in a short amount of time.  They had an image of my disk from September, so I have all my progams.  It also has all of the spyware that I got rid of since Ad-aware came to the rescue, so I need to do that again.  More posts to follow...

GM Blog Pride

Picture_023_4 Bob Lutz is now a blogger, and to celebrate my GM design pride, I'm posting my wheels proudly on my blog.  :)   

Now if I could only afford to keep the car AND buy a one bedroom apartment in the city.  The car was well priced... the apartments... not so much.  :(

______________________________________________

"Completing" Six Apart and Making a Business Case for the Deal

In my experience, I think I've gained at least a rudimentary conception of value creation in acquisitions, and how to evaluation acquisition targets.  Sometimes, you get a good financial buy, where you are able to pickup an accretive stream of operating income for a good price.  On top of that, operating synergies may exist that allow you cut some overhead and, again, improve your bottom line given your purchase price.  Other times, you have strategic synergies that allow you to distribute your product in other markets or up/cross sell products.

Today's announcement of Six Apart's Acquisition of LiveJournal, to me, anyway, fits a different catagory.  I don't necessarily believe that it gives its users a more fullsome offering, because I think that the user bases are dramatically different and I don't think you have people.  However, where it does make sense is that the offering seems more "whole" as a company now.  The two companies are amazingly complimentary, with LiveJournal really fitting nicely as a free offering to go with the paid Typepad service and liscenced Moveable Type software.  Perhaps that might make it more attractive to a strategic, but I'm not entirely sure that makes the most business sense.  To what end do you create a company that touches all the bases when all of the bases might not be independently viable?   Fred argues that there exists a great opportunity to "monitize" the LJ content with ad placement, but I don't think the average LJ user would be too happy having ads on "their" space.  I think Danah would probably cringe at the mere mention of the word "monitize."  I wrote on Fred's blog that I think you'd see the kind of outrage that baseball fans had when Selig tried to put Spiderman ads on the bases. 

So, yes, now Six Apart is "more complete."  I can see that and perhaps that makes them more formidable, but better?  Not sure.  It kind of makes me think of the General Motors strategy of putting a car in every single damn segment they could find.  At one point, the company had close to 100 different models.  Some were profitable, some not as much, but you always knew that somewhere, GM had a car for you, no matter who you were.  I guess I'm not sure where "complete" gets you. 

I don't think you can upsell the LJers into Typepad, and even if you could, you didn't need to buy them to do it... I'm sure they are aware of the service regardless.  In any case I never liked the idea of buying customers you couldn't win on your own. 

So everyone keeps saying that Six Apart is now better because its bigger, more diversified, has a complete set of offerings... and while those sound better, I guess I haven't heard anyone really come up with a believable business case on how this will translate into better earnings and value.   

Perhaps they just didn't spend that much on it?  That might be the key.  If the stats are right, and LJ has about 90,000 users paying $25 a year, they're bringing in about $2.25 million.  Now, let's say that the acquisition went at a very healthy 4x multiple of sales, making the purchase price about $9 million.  They've raised a little more than that, but not much more, so this would represent a big chunk of the venture money they raised.  Let's say its in the $7-9 million range, so we don't assume they went and spent all their money in one place.  I have no idea what it really was... I'm just pulling numbers out of my butt.  (Well, the multiple isn't out of my butt... you usually see private venture companies go at about 3x forward sales, plus or minus a turn.)  At $7-9 million, with estimates of about 2.5 million *active* LJ accounts, you basically paid $3-4 a viable customer.  Now, the question is, is that expensive or no?  I have NO IDEA.  I mean, can those blogs generate that kind of dough each?  What if only 25% of LJ users (which would be some pretty good penetration) sign on for whatever advertising or business proposition you send their way... now you've got the number up closer to $16 a viable customer and that seems like it would be tough to make back.  Remember, while bloggers can make a lot more than this with contextual advertising, the blog service doesn't get a piece of that.  If the service got a cut, that would be different, but bloggers *own* all the equity in their blogs the way its set up now.

If anyone else has any shorthand models they want to throw around here, I certainly welcome them.  This is about as halfassed as you can get, but its a start.

Mena's Corner: Current Mood: Optimistic

Link: Mena's Corner: Current Mood: Optimistic.

So its true...  Six Apart bought LiveJournal.  I think the funniest thing was that, by the time they announced it, it was old news... a whole day old.  We all posted and commented the thing to death before we knew anything about it including myself (you thought CNN was bad about making 24 hours of news out of nothing.)  The truth is, we don't know what this means until at least a year from now, if not longer, and I don't think either of the companies knows either...  well, not exactly anyway, which, to me, is what a marriage is supposed to be about.

I've always said that, if you're truly in it for the long haul, you're in a marriage for like 50 or 60 years.  What could you possibly discover about each other in even a year or two that would somehow prepare you for 60... its insane.  You need to just find someone who compliments you as a team and decide that, no matter what, this is the person I'd like to face the unknown with.  I knocked this thing at first because I couldn't figure out why and I couldn't point to tangiable reasons that would create value.  But, that doesn't matter.  Inevitably, the landscape changes and all of the "best laid plans" go awry.  I think marriages and mergers fail when people are too locked into a plan and what the future will bring, instead of just saying, "we have great resources, they have complimentary resources, we think we're better together."  You can't predict the future and things won't always go your way...  so just pick someone you love and hold on tight... seems that's what is happening here.  I may not get it, but I can respect it.

Its too bad this didn't happen earlier, because had Howard Dean's blog had a little Current Mood: "So excited I might scream uncontrolably" smiley, we might have seen that coming and taken it better.

ESPN.com - MLB - Beltran offers under wraps

Link: ESPN.com - MLB - Beltran offers under wraps.

Make that $100,000,100.   I will personally contribute $100 to the get Carlos Beltran fund if the Mets need help.  This guy would be the best outfielder this franchise has EVER had....  I'm ALL for it.