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This blog represents my own views, not those of my employer, Brooklyn Bridge Ventures.

Do not pitch me a story or book review for me to write about. This is my personal blog. For more info on that, see this post.

 

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Tinybop and Crafting a Brand

I could spend a lot of time writing a long diatribe about what it means to create a brand, or I could just show you three videos that Tinybop, a company I seeded in 2012, made as part of the marketing for their new app, Plants.

Consider the bar raised... As a biased investor, I not-so-humbly submit that this is the most creative thing any startup in New York City has ever produced as part of a launch:

 

Plants by Tinybop from Tinybop on Vimeo.

Paper to Plants: Behind the Scenes from Tinybop on Vimeo.

Paper to Plants from Tinybop on Vimeo.

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