The Forwardable Intro

I offer up a lot of intros to people, and when you add them all up, they can take a lot of time. That's why I try and push off as much of the work to the person being introduced by asking for a clean, forwardable email.

What is that?

Well, first, it starts with the person being introduced hitting Compose, not Reply. We don't want the history of how the guy I'm introducing you to is an asshole sometimes finding it's way into his inbox.

Then, you've got to set the context. Don't just send a blurb for copying and pasting. Write me an actual note: "Hey Charlie, great seeing you. As I mentioned, I'm looking for intros..."

This way, when I hit reply and cc the person I want to intro you to, they understand what's going on.

Then, give me two or three bullets on what you're offering. It's gotta be the kind of thing where if someone reads it, they're going to say, "Hey, thanks for dumping that in my inbox."

So, "Dear Charlie, thanks for offering to make introductions for me. As I mentioned, I just won the lottery and need help spending it."

See? Who doesn't want to get that in their inbox?

Also, make it generic. Don't ask me for an intro to a specific person. I'm going to want to use that same email multiple times, without changing any names.

Also, make the subject specific and catchy. "Fool giving away money needs intros for help spending it" would be a good example. "Intros" would not be.

Now you know what I mean when I ask for a forwardable email.