"So we’ve said a few things now:
That business-services operate pricing models which do not represent costs but investments, and are viewed as such.That consumption-services (which either aid or directly represent consumption) operate pricing models which represent real costs.That investing in order to generate profit on that investment is popular, and spending money on direct consumption is increasingly not.This is the most important one: that comparing investment opportunities and consumable products is like comparing chalk and cheese, with mutually exclusive business models and pricing logic."I like the notion that you can charge more for your product if your users see it as an investment in themselves or their business--not just buying something to be consumed. How much money are you going to make your save your customers if they *invest* in your service?
