The Science of Creating a Sales Machine

Are your sales efforts going as efficiently as possible? Are they as efficient as the Huffington Post or Hubspot?  How would you know? Whats sales metrics do you track? Just close rate?

These two companies have built a reputation for turning their businesses into well oiled machines. Whether it's clicks or conversions, they're squeezing every last bit of ROI out of their venture dollars.  It's no different on the sales side. They've turned sales into a science, tracking every metric possible and understanding what really drives the bottom line.

Think about it as if it was Moneyball for sales.  If you could dive into all of the factors that drive sales, what would you want to know?  What could you measure that would give you insight into how you could close at a better rate?

How about the optimal time if day for a webinar?  Do lunches achieve a better close rate?  Do you know what drives the email open rate of your pitches? Are they looking at the deck?  How often should you follow up on a lead before declaring it dead?

Too often, I see companies treat their sales efforts as the bastard stepchildren of their organizations.  They don't have a good sense of what factors impact the sales cycle, where they're getting their best leads from, or how to resource their efforts appropriately.

On Tuesday, December 7th the team at Salescrunch has put together a must-attend workshop on the science of sales and how to optimize your sales efforts.  (RSVP to SalesSchool here)  Sean Black, former founding VP of Sales at Trulia and Founder & CEO of Salescrunch will be leading the discussion with Greg Coleman from the Huffington Post.  

Greg is the President & Chief Revenue Officer The Huffington Post.  He runs a 20+ person ad sales team at Huffington Post, was formerly President of AOL and EVP of Global Sales at Yahoo! for seven years, where he grew ad sales from $600 million to more than $6 billion during his tenure.

He’ll be joined by Mark Roberge - Vice President, Sales at Hubspot and Andrew Quinn, Head of Sales Training there.  Hubspot has a fast growing sales team of ~70 salespeople selling a subscription based Software-as-a-Service (SaaS).

Space is limited, so please only RSVP if you intend on making it.