"Your Google snits dont even address your far more profound problem: the vast majority of your potential audience who never come to your sites, the young people who will never read your newspapers. You all remember the quote from a college student in The New York Times a year ago, the one that has kept you up at night. Lets say it together: If the news is that important, it will find me. What are you doing to take your news to her? You still expect her to come to you - to your website or to the newsstand - just because of the magnetic pull of your old brand. But she wont, and you know it. You lost an entire generation. You lost the future of news. You blew it."

The speech the NAA should hear « BuzzMachine