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Snuggie, Slanket, Freedom Blanket? Why marketing is so important

From the comments section:

middledigit.net | jonathan hopkins » Blog Archive » Snuggie - the blanket with sleeves!

One Response to Snuggie - the blanket with sleeves!

1. January 1st, 2009 at 2:33 am Jennifer Says: Both the SLANKET and the SNUGGIE are guilty of stealing this idea from the owners and original inventors of the FREEDOM BLANKET, Sean & Jennifer Iannuzzi. The FREEDOM BLANKET was out long before these two companies! The Slanket actually purchased a FREEDOM BLANKET months before they started up their business. AND the Snuggie is an EXACT copy of a FREEDOM BLANKET! Now, my question is&Is it fair these two companies are making millions off of someone elses idea that they STOLE?

2. January 27th, 2009 at 5:05 pm Charlie Says: @jennifer The answer is, if they didnt patent it, then yes. Even with a patent, w/o good marketing execution and branding, an idea is nothing. Do you think the Iannuzzis are the first one to sit under a blanket and wish they could stick there hands out? No way. Im sure there are lots of people who have cut holes in their blankets, too. The Snuggie wasnt the first one out, and I guess neither was the Slanket, but they deserve their millions for awesome marketing. I googled Freedom Blanket& first link was a complaint that the Freedom Blanket never arrived. IMO, Sean and Jennifer dont deserve a dime b/c they clearly have no idea how to run a business.

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