Archives
Navigation
Follow

This blog represents my own views, not those of my employer, Brooklyn Bridge Ventures.

Do not pitch me a story or book review for me to write about. This is my personal blog. For more info on that, see this post.

 

Subscribe by Email


Preview | Powered by FeedBlitz

 

Want to meet? 

Request a meeting by clicking this calendar...

If you'd like to pitch your startup to me, there's no such thing as too early to talk. Drop me a line at charlie@brooklynbridge.vc or see if I want to meet in person at http://meetme.so/ceonyc.

 

 

 

 

Community

« links for 2007-12-16 | Main | Snow in Beantown »

How about combining AdReady and Clickable into a small biz online marketing tools juggernaut?

AdReady just got funding from Bain and Khosla Ventures for "do it yourself" display advertising on websites. 

They have "...developed an online library of about 600 prefabricated display ads in categories such as real estate, education and travel. Customers choose an ad, customize it and then -- with AdReady's help -- launch it into the ad networks from Google and Yahoo's Right Media."

Clickable "makes creating and managing search advertising simple and effective."  They can recommend keywords and ad copy for you and manage all your search campaigns in one place.

Hmm...   imagine a place where small businesses could go to create and manage ALL their online campaigns, both search and display.  These two things are very different from each other, so to combine two companies that have expertise in each area seems like a natural fit.

So many companies would love to go to search engine marketing shops, but don't have enough traffic to make it worth the time of those shops.  And forget display... I don't think anyone's really helping small businesses with display advertising.  There's a huge, untapped market for both of these services and since they serve the same customers--customers who want to sign into one place to manage their online campaigns--I think it would benefit everyone to see them work together.




Blogged with Flock

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>