nextNY is helping BDI get the word out about its Convergence 2007 conference this Monday, and in return, all nextNY members are getting a discounted rate to the conference. Check it out!
The Future of Advertising, Communications & Media
About The Event
This full day conference will gather the best and brightest minds to explore how the communications industry is converging. The internet's impact on advertising, pr, and media continue to create major changes in the way organizations and individuals interact. Businesses and consumers are embracing social media, web video, and environmentalism. Communications professionals are challenged more than ever to measure ROI on their initiatives while embracing new and sometimes immature cutting edge tactics. We will explore case studies and provide a platform for highly regarded thought leaders to share their successes, failures and lessons learned. We will also invite the best of breed product and solution providers to share their perspectives on the changing face of communications.
Case Study: Harnessing the Power of User Generated Media at Toyota Motor Company
Case Study: Results through Convergence: McDonald's Use of New Communication Vehicles to Engage Consumers
Case Study: Casio's Partnership with YouTube To Launch The "YouTube Camera"
Case Study: Social Networking Meets Madison Avenue - Future Opportunities & Lessons Learned from myYearBook.com, the fastest growing social networking site on the internet
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>www.myYearbook.com is the fastest growing social network on the Internet for 13 to 21 year olds and the only one started by 2 high school students. They recently announced that the site logged a phenomenal 70 percent increase in traffic over the course of just one month from 2.8 million unique visitors to an astounding 4.6 million. Geoff Cook will share the inside scoop on how to create and execute successful marketing partnerships between online social networks and brands. He will focus on how to best work with social networking sites from both pr and advertising perspectives.
DetailsMonday, December 3, 2007
8:30 a.m. - 6:00 p.m.
The Graduate Center/CUNY
365 Fifth Avenue; New York, NY 10016
Registration Fee: $395, to receive a discounted rate
Robert Aitken, Broadcast Product Manager, AP Online Video
Daryl Battaglia, Vice President, Nielsen Tracking System
Stephen Berkov, Director, Brand Innovation, Audi of America, Inc.
Jack Berkowitz, Senior Vice President, ALM Media
Karen Bloom, Principal, Bloom Gross & Assoicates,Inc.
Gigi Carroll, VP Concept Director, DraftFCB
Michael Clemente, Executive Producer, ABC News
Paul Dunay, Director Marketing, BearingPoint and Author, Buzz Marketing for Technology
Bart Feder, Chairman, The FeedRoom
Adrienne Garland, Vice President Marketing, PR Newswire Association LLC
Mindy Gikas, Managing Director, Human Resources, Ogilvy Public Relations Worldwide
Scott Goodson, Co-Founder, CEO & Chief Creative Officer, Strawberry Frog
Dan Greenfield, Media Consultant and former Vice President, Corporate Communications, EarthLink
James Gregory, CEO, Corebrand
Monica A. Hand, Manager, New York Metro Area, Public Affairs & Communications, United States Postal Service
Dena Helf , Executive Producer, Video, Vault.com Inc.
Peter Himler, Flatiron Communications & President, PR Club of New York
John Kaponi, Managing Director, Infocis Press Monitoring
Meg Kinney, Executive Vice President, Strategic Planning, Integer/TBWA
Jessica Luterman, Managing Director, DeSilva and Phillips
Russell Meyer, Chief Strategy Officer, San Francisco, Landor
Dori Molitor, CEO, Womanwise
Christine Nevin, Director, Business & Media Relations, ConEdison Solutions
Stacey Prenner, Talent Management Director, DDB
Jason Rissman, Google
Stuart Schwartz, The NewsMarket
Hank Stewart, VP, Strategic Messaging, Green Team
Gus Warren, Vice President of Strategic Partnerships, Spot Runner, Inc.
Alyssa Waxenberg,Senior Director of Westin and Element Interactive Marketing, Starwood Hotels
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