"Marketers have been getting excited about the recent distribution deals cut between search engines and social networks....Now consider social networking sites. Users visit pages in those networks not because of the concepts being discussed, but because of the people they know. You may like the same bands, movies, books or sports teams as your friends, but that’s not why you’re ending up at their pages. You’re there to catch up on what’s new with your crew. This is going to completely change the way marketers need to message to these groups."
Can I repeat that?
"This is going to completely change the way marketers need to message to these groups."
Unless you get you users intimately involving themselves in your brand, like this young woman who has a Coach wallpaper as her background in MySpace, its all just going to sound like push advertising for products we don't want, like or care about... non-user selected or MeVertised advertising is going to be the pop-ups of Web 2.0... people will do everything to block, get rid of, and avoid this kind of messaging.
What kind of CPMs do you think she's getting on her page for that? How badly do you think Coach wants to be able to push that kind of thing out?
powered by performancing firefox