Why is Jobs 1.0 still winning??

Niki Scevak posted a comment on Fred's blog that included the fact that Monster has more than doubled in share price in the last year.  In fact, the stock is up about 6X from March '03.

How's that even possible?

It blows my mind that, somehow, paying $300 to post a job on a job board is still a valuable proposition to someone.  You could get absolutely no resumes, not even any views and still have to fork over the money.

Job postings are really just