Sounds like they should just set up a blog and get alumni and students blogging on it.  I mean, why hire just one personto "invent" their own version of Fordham's identity versus just setting up a blog and letting the community broadcast its own message on what Fordham is to them in a very honest and sincere way.  It would be a lot cheaper, too.

Link: The New York Times Job Market: Marketing - New York, NY.

ADVANCEMENT COMMUNICATIONS SPECIALIST A rare and rewarding challenge: play a central role in the transformation of an excellent university into a world-class university. The right person for this job will be able to understand and communicate what makes Fordham University so special and-crucially-be able to make others understand as well. In this role you will liaise with marketing, communications and advancement leaders to incorporate our institutional identity into every aspect of our advancement communications across print and online media, from collateral for the Office of Development to copy for University publications. You'll be able to do so in the voice appropriate to the varied audiences addressed. Finally, you'll need to be able to manage internal client and vendor relations to ensure a finished product on time, within budget and on target. You should have significant, direct experience as a strategic writer in advancement communications in an academic, marketing or non-profit environment. And you should be as strong and creative a thinker