I was sucked into the $5/day Jamba habit when first moving to the West Coast - the Stanford outlet does quite a bit of business.

Still amazed by the volume constriction that seems to occur during the blending process. I mean, you can suck down a smoothie with no problems, but try to eat four scoops of ice, half glass of OJ, two bananas, eight strawberries and half a frozen mango? No way.

I think "sucked" into the habit is a clever way to put it. Smoothies are great because they recall to mind exotic islands, beach vacations, and frozen drinks.

One of the founders of Jamba has a brother that helped start Craigslist.