Micro Persuasion: How Not to Pitch a Blogger

From Steve Rubel...  Great quote...Link: Micro Persuasion: How Not to Pitch a Blogger.

Back in my early career my mentors used to tell me never put anything in email to a journalist that you wouldn't want on the front page of The New York Times. Well, nowadays you need to think bigger. I say, never put anything in an email to a blogger that you wouldn't want to stick on your own forehead for life!