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Path 101: Saving deer from headlights at graduation time through online career discovery and preparation
So here's what I'm up to...
First off, I've decided to be uber anti-stealth with this project. Since I'm only at the idea stage, could someone completely rip this off and go off and do it?
Sure.
Could they do it better than I could? I wouldn't bet against me, because I highly doubt anyone interested in innovating around this space is as passionate about this as I am.
Even when I was in college, I was running a non-credit seminar introducing freshmen to business concepts--mostly because I was trying to train new writers for the business newspaper I had started. When I graduated, I worked for two years to help get Fordham's Young Alumni mentoring program off the ground, and it is now their most successful career education program. Each year, the program matches students in their first two years with recent alumni who can give them some much needed insight into various career paths, but also sensible advice about how finding your passion is a journey that takes time, patience, and much preparation.
I ran NYSSA's SEMI Mentoring program for NYC-area Finance undergraduates for two years and mentored students in the program for five years. I also ran the internship program at the GM pension fund for two summers, even though I was younger than half of our interns.
Anyone who knows me knows that I've been really passionate about helping people find the same kind of career fulfillment that I've had the good fortune to find and now, I believe I've figured out how to tie together all the necessary ingredients--self assessment, professional insight, consistent networking skills, and early preparation--at scale.
Path 101 will be the place where you can send a student who hasn't the slightest clue about where they want to be when they finish school, but knows that wherever it is, they want it to be challenging and exciting as well. It will help them make a habit out of keeping up with industries, building and learning from their network, and perhaps even publishing what they're learning on a regular basis. It will be the digital extension of the career office that is available at 3AM when a student gets a sudden urge to be ambitious.
Right before I left for my trip, two people asked me in consecutive meetings what I really wanted to do. The answer that kept bubbling up was working with students on helping them find a career, but it was something that only recently I thought about being able to do at scale.
Path 101 is the shot I need to take at this--the culmination of a lot of experience with students over the last six or seven years. I'm incredibly excited about it and want to get started on finding the right technical partner who can help me see this through to fruition. That's my next step--connecting with someone who can do significant development and who sees enough value in this to want to be a significant equity partner.
I have two versions of a 5 minute presentation I put together using Jing. The first is just the presentation itself. The second is narrated using Jing's microphone integration. Frankly, I'd go with the mute one, because I have so much to say about this concept, I found it incredibly difficult to run through the same presentation with comments in the same amount of time. Either way, thanks for the five minutes of your time.
UPDATED: Please see our current presentation here.
August 10, 2007 in Path 101
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Sounds like a very good idea to me. I did a bunch of career research and was willing to pay the money for expensive Vault guides. If there had been a site loaded with insider's views from various businesses, I would have spent hours reading it.
It's also good from a business perspective, as companies will pay good money for highly targetted job ads.
Interesting approach to go to market Charlie! The truth lies in the execution so good luck! Let me know if I can help you out in any way, Christian
Hey Charlie,
Cool idea and good luck with it. I would have loved a service like this in my last year of college.
Speaking of that, how do you get over the "chicken and egg" problem of a service like this? It's of phenomenal value when you've got 1 million users, but convincing a freshman to sign up for a four-year ride with a startup is going to be tough (I definitely wasn't thinking "career" in first year university).
Looks like an interesting idea. My only thoughts are about the revenue model and it's viability - other then a pure pageview "AdSense" model - have you had a chance to talk to your target market advertisers about sponsorship, etc.? Aren't recruiters typically looking for someone with experience?
While selling to students and colleges can be challenging, what about selling to parents? If they thought that this was a valuable, year round asset, something nominal like $5 or $10/month may work. More then anything, don't throw the subscription model out the door up front, keep working it.
One of the things that popped into my mind was using this as the platform for scheduling interviews and meetings with companies as they come in to interview. Once you've signed up (using that calendar) you would then start automatically receiving Google Alerts via email/rss with any news and blog items about the company, and maybe even the person doing the interview?? Once the day of the interview comes, send the student an alert and ask them if they would like to opt in to continue receiving that feed or not. Oh, and remind the student to send a thank you note for the interview!
My first read on this gives the impression that you are focused on undergrad, what about grad school? This would be an awesome tool for the second tier MBA programs out there. This IS a case where you could get people to pay to subscribe as they are much hungrier to root out the "right" job then those at the top tier who have all the big i-banks, consulting firms and CPG companies coming to them. This may also be an easier forum for generating that feedback cycle from alumni - while the population is smaller it's more focused on understanding that career move and helping their fellow alum-to-be. As it happens, I went to a Tier 2 MBA program and know the Director of Career Dev, I'd be happy to make the intro if you want.
In closing, I have zero technical skills but would be happy to be a beta tester for you as the development cycle goes along.
by the way, i LOVE the path you're taking with the development of this idea...putting it out there for "free" focus group feedback, etc. When (not "if") it's successful, you are going to be turning some heads with the route you took. the potential for you to take months off the development cycle by getting massive feedback upfront - how very agile software development of you....
Disclaimer - this is not a blowing smoke up Charlie's a$$ comment!! We've disagreed about plenty before :)
Start with a facebook app ... the college crowd is already there, linked up to all of their friends, all of them looking for jobs...
Much-needed product; great name. So it's a "What Color is my Parachute" for students, only much more practical than soothing?
There was a slide on working w/ LinkedIn and Facebook: are you going to actually tie in to these services thru API's (or maybe that's what your tech partner is supposed to figure out)?
Re making cashish, yes this is a well-coveted demographic to target advertising at. The challenge remains on how to implement it appropriately.
Charlie:
So glad to hear you're pursuing your heart; it's a natural next step and with one or two serious coders in tow, I've no doubt you'll create something wonderful.
Best,
Matt
This is going to be BIG



Charlie,
Looks great! I'd be happy to make an introduction to the career service office at my alma matter Grove City College (liberal arts school 2500 students.) I'm still very close to the Director.
- Sean