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Asking for my e-mail address so I can use the Going.com Facebook app? No no no no no!! (pounds pillow)

Are you serious?
Yes, I'm beating this point to death, I know.
THE WHOLE POINT OF GETTING THE APP ON FACEBOOK IS SO I DON'T NEED OR WANT TO HAVE ANYTHING TO DO WITH GOING.COM!!!
If you can't figure out how to get me to use your service without having my e-mail address... or at least convincing me that giving you my data is useful by providing value first, don't expect to see me using your Facebook service anytime soon. Uninstalled. (Do not want!!)
Are you following me on Twitter?



Thanks for you feedback, Charlie. You make a good point regarding allowing Facebook users to download the Going app without actually signing up for the site. We did just that in the first version of the app. After the app release we gathered feedback from our users and we discovered that most preferred to have a full Going account right away as they found themselves spending more time on the full Going site rather than on the app. We also allowed users to link up a Going account after but they found that was a less effective workflow.
We are looking at other options to let people get started faster but ultimately the college-age users we felt this was the most effective way for them to use the application.
Thanks for your thoughts!
-Natasha