« How is coffee decaffeinated? | Main | NY Tech Meetup at Eyebeam »

If you're going to spam people, humor them (or, how to get people to connect to you via Plaxo or Linked In)

Update:  re:Plaxo:  A lot of my contacts have updated their info via Plaxo, including several people who had moved offices, changed phone numbers, etc.  I never would have found this out otherwise.  Two people got annoyed by it, and four people complimented my attempt at humor.  Some just ignored it.  Apoligies to anyone who was inconvenienced by the mailing, but it really helped me out a lot.  Here's the rest of the post:

I probably have one of the highest success rates out there when it comes to getting people to connect to me on LinkedIn.

I do pretty well on Plaxo, too.

The secret?

Humor people.

Both services have some pretty bland stock invitations and very few people ever take the time to change them.  That's why they annoy people and people call them spam. 

But, I really find them useful, so instead, I set out to try and give people a free laugh in exchange for filling out the little form or agreeing to be a contact. 

Here's my LinkedIn invite:

I'm using LinkedIn to keep in touch with my professional network. Because you're a PERSON, I'm going to take two seconds to write a mildly creative and entertaining invitation, even though you know what this whole thing is about and any text is probably unnecessary.

So link to me, and then I'll troll your network for opportunities, contacts, dates, etc... all the while getting your permission at every step. Pretty soon, your network will realize that I'm a far more interesting person than you are, and one by one, they'll probably unlink you. You'll wind up alone in a bar somewhere, and probably wind up in a fight.  Several haymakers and a black eye later, you'll wonder where all your friends went and you'll only have yourself, Reid Hoffman, Sequoia and Greylock to blame. :)

Of course, I'm joking...

Obviously, you can't blame the VC's.

- Charlie


And here's my Plaxo invite that I just sent out:

Subject: How Plaxo is like one of those college kids getting you to sign a Greenpeace petition on the street

<Your name>,

Some people think Plaxo is spam.  Just like one of those Greenpeace kids, it usually comes at an inopportune time and its mildly annoying.

However, that doesn't mean Greenpeace isn't a good cause.  In the same way, joining a network that solves your contact info and address book problems once and for all isn't such a bad thing either, even if its methods are slightly annoying.

So, once a year, I'll use Plaxo to ask for updates.  Its selfish.  I want you to type it in because I don't want to do it myself.  Can you blame me?

If you are already on Plaxo, this won't affect you, because I'll always have your latest info and you won't need to do anything.  If you're not, you'll have to do the following decide whether or not I'm the kind of guy you want to have your info.  Then, you'll have to manually type out your info when you have a free moment, which is probably never, or politely ignore this e-mail at the risk that it hits your inbox limit.  Isn't it easier just to join?


I'll put my Plaxo and LinkedIn acceptance rates against anyone with these babies. 

"They're gold, Jerry!   Gold!"

Are you following me on Twitter?


I won't lie... i actually laughed out loud.

I got this email message from you. I have been in battle with Plaxo for years and I thought I had finally gotten myself off of their spam list. And then you spam me on their behalf. WTF?

I just got your plaxo invite too. I couldn't figure oout who it was, since I don't know you, and I'm totally useless as a contact. How do you decide whether to send someone a linked-in invite or a plaxo one.

I just sent out a bunch of LinkedIn invitations and spent two days defending myself via e-mail. I wish I saw this post sooner.

Invite me to connect so I can troll your network.

Here are some more good ones:

http://blogs.worldwit.org/job-jungle/index.php/dont-be-hatin-or-boilerplatin.html

Here's the way your post sounds to me. "Hey, I did it because it made my life easier. If someone got inconvenienced or annoyed, tough nuts." I'm sure that wasn't what you were thinking, but that's how it made me feel.

Clearly hope to be a VC or CEO someday and counsel companies on everything from how to treat employees to marketing. Leadership means setting an example yourself. Is this the kind of example that you believe will inspire people to follow you? Or make customers delighted?

Charlie, it's clear to me that you are a smart, motivated and successful guy with bright future.

However, here's the way your post sounds to me. "Hey, I did it because it made my life easier. If someone got inconvenienced or annoyed, tough nuts." I'm sure that wasn't what you meant, but that's how it made me feel.

Clearly you hope to be a VC or CEO someday and counsel companies on everything from how to treat employees to marketing. I don't know much, but a smart guy once told me that leadership means setting an example yourself. Is this the kind of example that you believe will inspire people to follow you? Or make customers delighted?

Basically, it was a calculated risk, and I tried to offer something in return... humor, because I do find stock, mindless messages annoying. Would I do it again? Yes, but I also made a calendar entry already for 1/2/2007 that says, "Do not Plaxo the following people..." So far, two people have gotten annoyed by it that have let me know, but 350+ people actually took the time to update their listing. It might annoy the blogosphere, but to be totally honest, I have to say it worked for me. Not only did lots of people update their info or confirm it, but some people just took it as a good excuse to get back in touch with me. For example, I have a friend from Fordham I hardly ever talk to who is now fighting in Iraq who decided to just reply and say hello. Getting back in touch with her, to me personally, was completely worth it. You're right, though... annoying customers is a bad thing, but you also can't please anyone. If everyone's e-mail had a vcard on a string attached to them what would update via RSS, I wouldn't need Plaxo, but that's just not the case. I apologized to the people who were really annoyed by it, but hopefully, by having a public discussion about it, we help the company focus on the positive parts about the service and tone down/eliminate the parts that people don't like. So, productive comments about the company are always welcome here, or on your own blogs. I find it to be an interesting debate and certainly didn't mean to offend anyone.

feel free to spam me as much as you want... its always good to make a contact, no matter how much the annoyance really is. im sure a lot of these contacts will provide to be useful in the future.

Charlie - I think it's great that you have chosen to personalize your update request email. I always recommend people personalize their messages, rather than using the default provided text.

But I would caution you about sending messages through Plaxo to people you do not know, or whom are unlikely to recognize you as a known contact. This would be a violation of our Terms of Services and may result in your possible removal from the Plaxo service. I point you to our Plaxo Etiquette guide (http://www.plaxo.com/privacy/manners) for further recommendations.

I also appreciate the public discussion. It does indeed help to make sure we are aware of the issues people feel. It also helps to educate other members (and potential members) on proper etiquette and usage. As with any new type of technology, there is always the risk for abuse, intentional or unintentional. Recall that people used to talk on cell phones during movies. Over time, this has become much less of an issue as people learned the proper etiquette. Hopefully the same will be true for Plaxo. In addition, as Plaxo continues to grow in membership size, the need for update request emails becomes much less since people will be able to stay in touch automatically through the service.

Thanks for your support and usage!

Stacy Martin
Plaxo Privacy Officer
privacy @t plaxo.com

Stacy,

You guys made the software in such a way that it yanks every e-mail address, no matter how seldomly used, from my inbox, and then asks me to "opt out" of sending people updates.

Perhaps a better way to deal with your users (I wouldn't really say I'm a supporter... I use it b/c it solves a problem.) is to "child proof" it instead of "reminding" me of the TOS and the chance at removal. How about a feature that automatically unchecks people that have only e-mailed you once or that you've only e-mailed once without a response?

I think products should be created in a way that normal usage doesn't even come close to a TOS violation. So, instead of asking people not to e-mail people again and again, you shouldn't allow me to. So, in Mike Arrington's case, he clearly didn't want to get a note, but I've e-mailed him before. How was I supposed to know? Something should have popped up on my end that said, "Mike hates Plaxo... don't bother with this one."

That wasn't my faux pas, in my mind... that was the service. He wants out of further notices, and its clearly not easy enough to opt out of exactly what he wants to opt out of. He writes a great blog and the last thing I wanted to do was annoy him. You should make it almost impossible to annoy people with your service. I'd sacrifice 50 contact updates at least to avoid 1 Mike situation.

Charlie: I'm not trying to make you out as the bad guy here. I was simply trying to provide some guidance and suggestions to make your usage more beneficial for everyone.

In Michael's case, you obviously did not know he preferred not to receive an update request nor was it apparent that the message might annoy him. Unfortunately, his preference was not known to us as well. Our opt-out/block list exists specifically for this purpose, but as Michael's email address was not on this list, there was no way for us to know to block your message sent to him.

But I'd be interested in understanding how you feel we can better "child proof" Plaxo. I too would love to avoid these types of situations, but if a member chooses to send a contact a message through Plaxo, and that contact is not on any type of "do-not-mail" list we maintain, I'm not sure how best to avoid this situation. Do you have any suggestions?

Yes.

1) Update reminders like, "So and so has new work info" should default to not wind up in my inbox. That's the whole point of Plaxo, to me. Its not an announcement mechanism... its a plugin to keep my contact list up to date.

2) You should setup the update request to match the guidelines you suggest. I believe the default setting is "e-mail everyone". That shouldn't be, especially if you say on the TOS that's not suggested. In my case, Mike's e-mail was copied from a Gmail contacts import. In other words, I had a contact with no prior e-mails in my Outlook folder either to or from him. Not only should you default that person to not get an update, you might think about only letting me ask for updates to people I've both mailed and gotten something back from.

1) This is a Plaxo alert to notify you when your AB has been updated automatically. You can turn off Alerts entirely by modifying your preferences (Plaxo / Preferences).

2) Agreed. By default entries are automatically selected as this matched the behavior member's most often chose when running the UCW. Regardless of how many contacts are select, our current control is to present the member with at least two confirmations they must approve before any action is taken. We've investigated a number of other autoselect heuristics as you've suggested, but felt they resulted in user confusion. The best solution appeared to either be autoselect all, or autoselect none.

Regardless, I agree with your point and we are now in the process of verifying a change in Plaxo where the autoselect will be set to NONE. Members using the UCW will be required to manually check each contact they wish to send a message to, and they will continue to be require to confirm their actions. This may not fully eliminate incidents such as this one with Mike, but at least people will have to give greater thought to whom they are selecting to send an Update Request to.

1) Big difference between turning off alerts and never having them set. Why annoy people as the default? How about just ask them when they set it up? "How many times do you want to see this type of message?"

2) Totally disagree that you will confuse the user. You guys have a lot of people over there... I think it should be easy to figure out a way to present the levels to the user. Three groups on three squares across the screen. "Group 1: These are people you e-mail all the time and your most trusted contacts. Doublecheck to make sure there's no one here who might not want a message because this group is prob most important to you. Group 2: These are people you only e-mail once in a while and might be the ones you get the most out of a Plaxo relationship with. Group 3: You hardly talk to these people... we haven't checked any of them because they might not know you, but doublecheck to see if we missed anyone."

What you should do, not unlike what many companies do for User agreements, is to make people scroll down to the bottom of the list before sending... force them to actually scan all the e-mails. Group 3 should not have a "check all" feature attached to it.

If you're going to allow people to e-mail 2000+ contacts, "easy" is less important than "right."

Plaxo is not going to do anything that hurts the virality of their product unless forced to do so by a court or by overwhelming public outcry. Stacy's job is to fight skirmishes on the side, beating bloggers down until they give up, as I have done. Then he sends a private "lets be friends" email to follow up and show what a great guy he is (I just got my second one of those).

Plaxo is a pollution of the internet. If everyone took the position that they can spam anyone until they opt out, the internet wouldn't work. Plaxo feels like its their right to do this, and I assume they get very righteous about it around the office. They probably even pat Stacy on the back and thank him for dealing with those lame bloggers who keep blathering on. I can just imagine it.

Well, for now I've opted out of plaxo with every email address I own. If I ever get another email from Plaxo I am going to do everything I can to make it painful for them.

Comments

Powered by TypePad
Member since 10/2004